The Fundamentals of Legal Industry Digital Marketing
Lawyers learn a lot in law school – civil procedure, contracts, torts, constitutional law. But once we’re on the other side of training and look to begin our own practices, the gap in our understanding relating to marketing is immediately apparent.
That’s why the team of legal marketing experts here at 5 Star Lawyer have created a ‘Fundamentals of Legal Industry Digital Marketing Blog’– to help you and your practice stand out from the pack and find a greater client base.
The first post will dive into understanding web analytics, specifically Google Analytics – what the metrics mean, how to make sense of site performance, marketing channels and more.
From there, we’ll take a deep dive into the most common marketing channels from social, paid search and programmatic all the way to connected television and OTT. We’ll also take a look at emerging trends in marketing, case studies and a focus on how new technologies can be leveraged to better position your practice for success.
While tackling all aspects of digital marketing at once can feel a bit like drinking from a firehose, we’re here to make the process a little simpler. With our guidance, you’ll be able to determine which media mix is right for you and to craft a marketing plan that fits your needs and drives more value for you and your partners.