Lawyers play so many important roles in our society, it is easy to forget that they are not supermen or superwomen. Their specialized skills set them apart — but marketing is a skill set all on its own, one that law school does not cover.  Small practices, mid-sized firms, even huge legal enterprises often stumble Read More

There are many reasons a midsize firm should consider adding practice management software to its legal tech stack. This kind of software can help you better manage firm financials, matter management, business development, and other capabilities. You can think of practice management software as a toolbox that keeps all of your digital tools in one place or Read More

You may have noticed there are a number of new ‘domain name extensions’ specifically designed to help lawyers and law firms market themselves better. These new domains for lawyers and attorneys include .lawyer, .law and .attorney. There are several pros to these kinds of legal domain names. While these domain extensions offer an alternative to the Read More

The Fundamentals of Legal Industry Digital Marketing Lawyers learn a lot in law school – civil procedure, contracts, torts, constitutional law. But once we’re on the other side of training and look to begin our own practices, the gap in our understanding relating to marketing is immediately apparent. That’s why the team of legal marketing experts here at 5 Read More